How does your business talk to AI? Your next customer is an agent.
When a customer's AI assistant asks to book, soglad checks your availability, makes the booking in your system and confirms it, within the rules you agree.
From £49 a month.
Who handles a request from an agent? Today, usually a person. With soglad, your own agent.
- 01The customer's agent reaches a person, or a web form.
- 02An employee gathers the details and checks the diary.
- 03Someone types the request into your booking system.
- 04The customer waits for a reply.
- 01The customer's agent reaches your soglad agent.
- 02It checks what's needed against your rules.
- 03It creates the booking in your system.
- 04It returns a confirmation straight away.
Your team steps in whenever a request goes beyond what you've agreed the agent can do.
A request becomes a booking. In one conversation, in your own system.
An illustrative scenario with a connected booking system and agreed permissions.
An illustrative scenario with a connected booking system and agreed permissions.
An illustrative scenario with a connected booking system and agreed permissions.
An illustrative scenario with a connected booking system and agreed permissions.
Like onboarding a new member of staff. Who knows your business, follows your rules and works in your system.
Approved answers about your services and terms
What it may agree to, and when your team takes over
Works in your booking system, like an employee
Every request, and what was agreed
Your website tells agents how to reach you
You decide what it can agree to. When a request goes further, your team takes over.
- 01
Limits you set
Which services it may book, for how many people, how far ahead, and up to what value.
- 02
Confirm first, if you like
Have your team approve each booking before the customer gets a confirmation.
- 03
Hand-off to your team
Anything outside the rules goes to the right person, with the details already collected.
- 04
A record of everything
Every request, who asked, on whose behalf and what was agreed. You're told about each booking.
Your website tells agents how to reach you. We add a page for AI assistants, and the details they read.
- A page for AI assistantsPlain facts about how to book with you, what your agent can do and your policies.
- Details assistants can readYour services, opening hours and prices, in the formats assistants look for.
- Directions to your agentWhere a customer's assistant can reach your soglad agent directly.
- The “AI agent ready” markerA small mark on your site that links to the page for assistants.
Discovery depends on what each assistant can do. The marker is soglad's own designation, not a certification, and doesn't guarantee placement in search.
For AI assistants
This page is for people who use an AI assistant, and for the assistant itself. It lists how we take bookings and what to expect.
We set it up with you. You agree the rules. We do the rest.
- 01
Understand the process
How requests reach you today, your rules, your systems and who does what.
- 02
Connect your systems
A dedicated account in your booking system, with the access it needs and nothing more.
- 03
Set up discovery
A page for AI assistants on your website and an “AI agent ready” marker, so assistants can find your agent.
- 04
Test and launch
We run real requests through to a confirmed booking in your system before going live.
Businesses that take bookings. And would rather their team spent less time typing them in.
| Business | What customers' agents ask for |
|---|---|
| Salons, barbers and spas | Services and prices, appointment bookings, moving or cancelling |
| Restaurants | Opening hours, dietary options, table bookings |
| Clinics | Administrative questions and appointment bookings |
| Home services | Areas covered, job details, visit bookings and quotes |
| Hotels and guesthouses | Rooms, facilities, stay requirements |
| Food shops | Order-ahead and collection times |
Assistants already book for people. And they're starting to contact businesses directly.
Since April 2026, Google's AI Mode has found and booked restaurant tables across the UK through services like OpenTable, ResDiary and SevenRooms.
01 · Google UK blog · 10 April 2026In the US, Google's Gemini can now phone a business to book, confirm or change an appointment or reservation for you.
02 · Google · Gemini Help45% of US consumers used an AI tool to find a local business in the past year, up from 6% the year before.
03 · BrightLocal · 10 March 2026One in seven US consumers (13.9%) say an AI tool has already contacted a company for them.
04 · Lorikeet, The Agent Economy · October 2026
soglad isn't affiliated with these companies. Sources checked on 2 November 2026.
From £49 a month. We're welcoming our first businesses.
£49a month
After the demo we send a proposal based on your business, your systems and what you want the agent to handle.
- 01Set-up is done by our team, around how you work today.
- 02You work directly with the founders while we learn together.
- 03You help decide what soglad does next.
What owners ask us. Ask us anything else in the demo.
What is a customer's AI agent?
Can it confirm bookings?
Do I need a new booking system?
Does it answer phone calls?
Can it also answer human customers?
What happens when it can't handle a request?
Which AI assistants can contact it?
I'm already on a booking marketplace. Why would I need this?
My customers don't use AI yet. Is it too early?
What about my customers' data?
What does it cost?
Let your business's agent answer your customer's agent. Start with one scenario: a real request, followed through to a confirmed booking in your system.
From £49 a month.